NBA REDESIGN SERIES
This personal project features redesigns for some teams that fans have been asking for.
Each concept is a mix of new elements and older elements that the team used.
The designs would feature a new logo, sometimes an alternate, and new jerseys.
Concepts are then posted on Tiktok as a case study and each design had significant engagement.
DALLAS MAVERICKS
The Mavericks have not rebranded since the 2000s. This concept ties in with the older color pallet and takes elements from their city edition jerseys.
INDIANA PACERS
This concept taps into the Pacers history and refocuses the attention back to the Pacers P. A new look with the branding pallet and logo revitalizes the overall look and focuses on a redesign that is realistic to the recent NBA design trends.
OKLAHOMA CITY THUNDER
Since their move from Seattle in 2008, the OKC Thunder have yet to rebrand. With a new direction in the franchise, this rebrand explores concepts that tie into the word Thunder and lean more into the City/Statement edition jerseys that the franchise put out.
ORLANDO MAGIC
The Magic haven’t rebranded since their Dwight Howard days. This concept is a modernization of the identity while taking in the NBA’s design trends on minimalism.
WASHINGTON WIZARDS
Moving on from Bradley Beal, the Wizards are starting a new era with young stars. This concept leans into Wizard imagery while maintaining the branding of the presidential theme.
